# Usage and limits

> Understand what each limit covers, where to check current usage, and what happens when you reach a cap.

Every plan has per-resource limits. You can see your current usage in **Settings → Billing** on the **Usage** card.

## What each limit covers

| Limit | What it counts |
|---|---|
| **Customers** | Unique customer records in your **Customers** list. |
| **Marketing emails** | Outbound marketing emails sent per calendar month. |
| **Forms** | Published forms. Drafts do not count toward the limit. |
| **Form submissions** | Entries submitted through your forms. Unlimited on every plan. |
| **Journeys** | Active, automated marketing campaigns. Paused journeys still count. |
| **Segments** | Saved customer segments, including those used in journeys. |
| **Integrations** | Connected third-party services (e.g., Shopify, Mailchimp, HubSpot). |
| **AI credits** | Credits consumed when the AI Agent generates or refines campaign content. See [AI credits](ai-credits). |

## Limits per plan

| | Starter | Lite | Growth | Business | Enterprise |
|---|---|---|---|---|---|
| Customers | 1,000 | 2,500 | 10,000 | 50,000 | Unlimited |
| Marketing emails / mo | 2,000 | 25,000 | 100,000 | 500,000 | Unlimited |
| Forms | 2 | 5 | 10 | 25 | Unlimited |
| Submissions / mo | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Active journeys | 5 | 10 | 25 | 75 | 999 |
| Segments | 10 | 25 | 50 | 150 | 999 |
| Integrations | 1 | 2 | 6 | 19 | Unlimited |
| AI credits / mo | 50 | 150 | 400 | 1,000 | 3,000 |

## Where to check your usage

Go to **Settings → Billing**. The **Usage** card shows how much of each limit you have used in the current period, with a bar for each resource.

<!-- screenshot: the Usage card in Settings → Billing showing bars for forms, customers, emails, and AI credits -->

## What happens at the cap

Limits behave differently depending on the resource:

**Hard limits (block new creation):** Forms, customers, journeys, and segments. When you reach the cap, you cannot create new items until you upgrade or remove existing ones. Existing items are never deleted — only creation of new ones is blocked.

**Soft / tracked limits:** Marketing emails are tracked and displayed. Enforcement details depend on your plan configuration.

**Unlimited:** Form submissions are unlimited on every plan.

> **Note** Pausing a journey keeps it in your count. To free up a journey slot, delete the journey.

## Raising your limits

You have two options:

1. **Upgrade your plan** — Get higher limits across the board. See [Manage your subscription](manage-your-subscription).
2. **Buy a capacity pack** — Add extra forms, journeys, or segments without changing your plan. See [Capacity packs and add-ons](capacity-packs-and-add-ons).

## Next steps

- [Capacity packs and add-ons](capacity-packs-and-add-ons)
- [Manage your subscription](manage-your-subscription)
- [Plans and features](plans-and-features)