# Customers

> Manage your unified customer list, import contacts in bulk, view individual profiles, and build audience segments that power your marketing.

**Customers** is Caramel's unified contact list. Every person who interacts with your business — through a form submission, an integration, or a direct add — appears here in one place.

From this section you can add contacts one at a time, import thousands via CSV or Excel, inspect individual profiles, and build audience segments that feed directly into your Journeys and Broadcasts.

- [Add and import customers](add-and-import-customers) — Add a single contact from the dashboard or import a CSV/Excel file in bulk.
- [Customer profiles](customer-profiles) — See what's on a customer record, including contact details, visit history, spend, and activity.
- [Segments](segments) — Group customers by traits or subscription preferences, then use those groups to target Journeys and Broadcasts.