# Segments

> Build audience groups from trait conditions or subscription preferences, then use them to target Journeys and Broadcasts.

A segment is a named group of contacts defined by rules. Build a segment once; Caramel evaluates it continuously so the right contacts always qualify automatically. Segments are the primary way to target [Journeys](../marketing/journeys) and Broadcasts in your marketing automations.

> **Plan** Segment limits vary by plan: Starter 10, Lite 25, Growth 50, Business 150, Enterprise unlimited. See [Usage and limits](../billing/usage-and-limits).

> **Important** This page is the canonical reference for segments. The **Segments** view in **Omnichannel** shows the same list and links here for management.

## View your segments

1. Open **Customers** at `/business/:id/customers`.
2. Click the **Segments** tab.

The table shows each segment's name, ID, and creation date. The count badge at the top shows how many segments you have.

<!-- screenshot: the Segments tab listing several segments with name, ID, created date, and a delete action -->

## Create a segment

Click **Create segment**. Give the segment a name, then choose how to define it:

### Option 1 — Trait conditions

Match contacts whose stored traits meet one or more conditions. The condition builder lets you set:

- **Trait** — any trait defined in your workspace (for example, `plan`, `city`, `joinedAt`, `marketingConsent`).
- **Operator** — equals, is greater than or equal to, or exists.
- **Value** — the value to compare against.

Use the **Logic** toggle to set whether all conditions must match (**AND**) or any one is enough (**OR**).

> **Tip** Traits are managed on the **Traits** tab. If you don't see the trait you need, create it there first.

### Option 2 — Subscription group

Match all contacts who are members of a specific subscription group — for example, everyone who opted in to "Promotional offers." Select the group from the dropdown.

> **Note** Subscription groups appear in the dropdown only after you create them on the **Subscription Groups** tab.

Click **Create segment** to save. The segment is immediately available in your marketing automations.

## Delete a segment

Click the delete icon on the segment's row and confirm. Deleting a segment stops it from matching new contacts in any automation that uses it. Existing contacts already in an active Journey are not removed mid-flow.

> **Important** Deletion is permanent. Any Journey or Broadcast using this segment as its entry filter will stop enrolling new contacts.

## How segments connect to marketing

Segments defined here are immediately available when you configure a Journey or Broadcast in **Omnichannel**. When you set up a Journey's entry conditions, you select a segment as the audience — everyone who qualifies enters the Journey automatically as rules are met.

The **AI Agent** (Campaigns) can also suggest segments as part of a generated campaign. Those AI-suggested segments are saved here so you can review, edit, or reuse them.

See [Journeys](../marketing/journeys) for how to attach a segment to an automated campaign.

## Next steps

- [Journeys](../marketing/journeys)
- [Customer profiles](customer-profiles)
- [Add and import customers](add-and-import-customers)
- [Usage and limits](../billing/usage-and-limits)