# Forms

> Build, publish, and analyze data-capture forms without writing code. Submissions feed directly into Customers and marketing automations.

Forms let you collect leads, registrations, feedback, and any other data from customers — then route each submission where it needs to go. Build in minutes with a drag-and-drop editor, embed anywhere, and watch results in real time.

Forms are available on every plan. The number of forms you can create varies by plan; submissions are unlimited.

## In this section

- [Create a form](create-a-form) — Open the builder, add fields, configure settings, and publish.
- [Start from a template](form-templates) — Pick from industry-specific templates to get a head start.
- [Fields and conditional logic](fields-and-logic) — Field types, validation, conditional visibility, and multi-step forms.
- [Embed your form](embed-your-form) — Add the form to your website with a snippet, or share a hosted link.
- [Where submissions go](where-submissions-go) — How submissions create Customer records, route to integrations, and trigger automations.
- [Spam protection](spam-protection) — Enable spam protection to block bots.
- [Form analytics](form-analytics) — Track views, submissions, conversion rate, and traffic sources.
- [A/B testing](ab-testing) — Test headlines, button text, or entire form variants against each other.