# Form analytics

> Track views, submissions, conversion rate, mobile share, and traffic sources for any form.

The **Analytics** tab gives you a real-time view of how each form is performing — from top-line conversion rate down to individual field drop-off.

## Open form analytics

1. Go to `/business/:id/forms`.
2. Select a form.
3. Click the **Analytics** tab.

<!-- screenshot: the Analytics tab showing the 4 KPI cards and a time-series chart below -->

## Key metrics

| Metric | What it measures |
|---|---|
| **Views** | Number of times the form loaded (unique and total) |
| **Submissions** | Number of successfully submitted forms |
| **Conversion rate** | Submissions ÷ views, expressed as a percentage |
| **Mobile rate** | Share of views that came from a mobile device |

Each metric shows the current period's value and a percentage trend compared to the previous period.

## Conversion funnel

The funnel shows where visitors drop off between loading the form and submitting it. For multi-step forms, each step appears as a separate stage so you can see which step has the highest exit rate.

## Field performance

The field performance table shows how long visitors spent on each field, how often they left it blank, and whether they triggered a validation error. Use this to identify confusing or friction-heavy fields.

## Traffic sources

The sources table shows which UTM parameters drove traffic to your form. Caramel captures `utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, and `utm_term` automatically from the URL.

> **Tip** Add UTM parameters to any link pointing at your form's hosted URL or embed page to track which campaigns or channels drive the most conversions.

## Device breakdown

The device breakdown shows the split of form views between desktop, tablet, and mobile. Use this when deciding whether to simplify a long form or enable multi-step mode for mobile visitors.

## Export analytics data

Click **Export** in the analytics view to download the current data as a CSV.

## A/B test results

If you have an active or completed A/B test on the form, test results appear in the analytics view alongside the main metrics. See [A/B testing](ab-testing) for details.

## Next steps

- [A/B testing](ab-testing) — Run experiments to improve conversion rate.
- [Fields and conditional logic](fields-and-logic) — Fix high drop-off fields by simplifying or making them optional.
- [Where submissions go](where-submissions-go) — Route high-converting forms to the right destinations.