# Where submissions go

> Understand how form submissions create Customer records, route to integrations, and trigger marketing automations.

Every form submission can do several things at once: create or update a customer record, feed data into connected tools, and trigger marketing automations. You control each destination independently.

## Customers

When **Create customers from submissions** is enabled in the **General** tab, each submission creates a new record in [Customers](../customers/index) — or updates an existing one if the email or phone matches.

Map which form fields contain the customer's name, email, and phone using the dropdowns in the **Customer Creation** card. Fields you leave unmapped are still saved with the submission; they just aren't promoted to the customer profile.

## View submissions

All submissions are stored and viewable in Caramel regardless of which destinations are connected.

1. Go to `/business/:id/forms`.
2. Select your form.
3. Open the **Submissions** tab.

Each row shows the submitted field values, the submission timestamp, and any source attribution (UTM parameters if present).

### Export submissions

From the **Submissions** tab, click **Export** to download all submissions as a CSV file.

## Connected destinations

The **Destinations** tab in the form editor shows integrations that can receive each submission. Available destinations depend on which integrations you have connected under **Integrations**.

| Destination | What happens |
|---|---|
| **Bitrix24** | Creates a CRM contact or lead in your Bitrix24 account |
| **Mailchimp** | Adds the submitter to an audience/list you choose |
| **Google Sheets** | Appends a row to a spreadsheet you choose |

Toggle each destination on or off per form. To connect a new integration, go to **Integrations** and connect it there first.

> **Note** Some integrations (Slack, Zapier, Make, OneSignal) fire on every submission automatically once connected — they don't appear as per-form toggles. Configure them once under **Integrations**.

## Marketing automations

> **Plan** The marketing automation destinations below require the Marketing Automation module. Contact your account owner or see [Usage and limits](../billing/usage-and-limits) if you don't see this section.

In the **Destinations** tab, the **Marketing automation** card lets you connect each submission to your [Journeys](../marketing/journeys) and [Segments](../marketing/index).

### Subscribe to a list

Toggle **Subscribe to a list** to opt each submitter into one or more subscription groups. Check the groups you want. Consent is respected — only visitors who haven't unsubscribed will be added.

### Advanced options

Click **Advanced options** to expand additional routing:

- **Add to marketing audience** — Apply tags to each submitter so they land in any Segment that filters on those tags. Add tags using the tag input (for example: `newsletter_lead`, `webinar_signup`). This is additive — existing tags on the customer are not removed.

- **Trigger an automation event** — Fire a named event that can start a Journey or Segment rule listening for it. Enter the event name (for example: `form_lead_captured`). The event fires once per submission.

<!-- screenshot: the Destinations tab with the Marketing automation card expanded, showing the Subscribe to a list toggle and Advanced options open -->

## Submission notifications

Configure email or Telegram notifications for every new submission under the **Notifications** tab. See [Create a form](create-a-form#set-notifications) for setup steps.

## Next steps

- [Spam protection](spam-protection) — Reduce junk submissions before they reach your destinations.
- [Form analytics](form-analytics) — See submission volume and conversion trends.
- [Customers](../customers/index) — Explore the customer records that submissions create.
- [Journeys](../marketing/journeys) — Build automations triggered by form events.