# Create your business

> Set up your first Caramel workspace and understand how businesses are organized.

A **business** in Caramel is your workspace — it holds your customers, forms, marketing campaigns, integrations, and settings. After you create an account, the onboarding wizard guides you through creating your first business.

## What is a business?

Each business is a separate workspace with its own:

- Customer list and segments
- Forms and submissions
- Marketing journeys, broadcasts, and templates
- Integrations and settings
- Team members and roles
- Subscription plan

Everything you do in Caramel happens inside a business. If you manage multiple brands or locations that should stay separate, you can create more than one.

## Create your first business

After signing up, Caramel takes you straight to the setup wizard at `/create-business`. The wizard has 8 steps:

1. **Welcome** — a quick overview of what you're about to set up.
2. **Industry** — choose your primary industry (retail, hospitality, healthcare, etc.).
3. **Specialization** — pick your specific business type within that industry.
4. **Business info** — enter your business name, country, and size.
5. **Products** — select the features you want to use (marketing, forms, etc.).
6. **Plan** — choose your subscription plan (see [Choose a plan](choose-a-plan)).
7. **Integrations** — optionally connect tools like Shopify, HubSpot, or Square.
8. **Complete** — your workspace is ready.

> **Tip** You can exit the wizard at any time — your progress is saved. If you've already entered a business name, click **Start your free trial** to create the workspace immediately on the Starter plan (no card required).

<!-- screenshot: the Business Info step of the onboarding wizard showing the name, country, and size fields -->

## Create additional businesses

To add another workspace after your first one is set up, click **All businesses** at the top of the sidebar, then click **Create business**.

> **Note** Lifetime grant holders cannot self-serve create an additional business. Contact support if you need one added to your account.

## Switch between businesses

Click **All businesses** in the sidebar to see every workspace linked to your account. Click a business name to switch to it.

## Next steps

- [Onboarding checklist](onboarding-checklist)
- [Navigate your dashboard](navigate-your-dashboard)
- [Choose a plan](choose-a-plan)