# Caramel documentation

> Everything you need to set up, run, and grow your business with Caramel.

Caramel helps businesses capture leads, automate customer engagement, and manage customer relationships — all in one place. Use it to run marketing journeys across email, SMS, WhatsApp, and Telegram; collect data with forms; manage your customer list; and connect the tools your team already uses.

<!-- screenshot: Caramel dashboard home showing KPI cards and the sidebar -->

## Get started

- [Get started](get-started/index) — Create your account, set up your first business, and learn your way around the dashboard.

## Core features

- [Forms](forms/index) — Build and publish lead-capture and data-collection forms. Submissions flow straight into **Customers**.
- [Customers](customers/index) — Your unified customer list. View contacts, manage segments, and sync data across your tools.
- [Marketing](marketing/index) — Run automated journeys, one-time broadcasts, and AI-generated campaigns across multiple channels.
- [Signature Concierge](concierge/index) — Conversational AI messaging for high-touch customer interactions (premium, by request).
- [Integrations](integrations/index) — Connect Shopify, HubSpot, Salesforce, Square, Mailchimp, and more.

## Account management

- [Team & permissions](team/index) — Invite teammates and assign roles (Owner, Manager, Employee).
- [Billing](billing/index) — Manage your plan, view usage, and see invoices.
- [Settings](settings/index) — Business profile, branding, payments, notifications, and more.

## Resources

- [Resources](resources/index) — Glossary, supported languages and currencies, FAQ, and troubleshooting.

---

> **Developer docs** Building on top of Caramel? See the [Developer documentation](https://developers.caramelme.com) for the public API, webhook reference, and MCP connector guide.