# Connect Mailchimp

> Mirror a Mailchimp audience into Caramel Customers and sync Caramel events back as audience member tags.

Connecting Mailchimp pulls contacts from a chosen audience into Caramel's **Customers** list. Caramel layers on top of Mailchimp — your existing Mailchimp campaigns and templates stay as they are.

> **Plan** Mailchimp counts as one integration slot. See [Usage and limits](../billing/usage-and-limits).

## Before you begin

- You need access to your Mailchimp account to authorize via OAuth.
- Decide which Mailchimp audience you want to sync. You'll pick it after connecting.

## Connect

1. Open **Integrations** and find the Mailchimp card.
2. Click **Connect**. A Mailchimp sign-in popup opens.
3. Sign in and authorize access. The popup closes and the Mailchimp settings panel opens.

<!-- screenshot: Mailchimp settings panel showing the audience picker after a successful OAuth connection -->

## Pick an audience

Mailchimp requires you to select one audience to sync. (Unlike Klaviyo, Mailchimp's API scopes syncs to a specific list.)

1. In the settings panel, click **Select audience**.
2. Choose the audience from the dropdown.
3. Click **Save**.

## Map fields

1. Open the **Field mapping** section.
2. Mailchimp merge fields (FNAME, LNAME, EMAIL, PHONE, and any custom merge tags) appear on the left. Map each to the matching Caramel customer field on the right.
3. Click **Save mapping**.

## Sync

Click **Sync now** to run an import. The panel shows how many contacts were processed, inserted, updated, skipped, and failed.

## What syncs

| From Mailchimp | To Caramel |
|---|---|
| Audience members (email, name, phone) | Customers |
| Custom merge field values | Mapped Caramel customer properties |

> **Note** Caramel does not send emails through Mailchimp. Your Mailchimp sending remains unchanged.

## Disconnect

1. Open **Integrations** and click the Mailchimp card.
2. Click **Disconnect** and confirm. Sync stops; existing Caramel customer records are not deleted.

## Next steps

- [Segments](../customers/segments) — build a segment from Mailchimp-sourced contacts
- [Journeys](../marketing/journeys) — enroll Mailchimp contacts in Caramel automations
- [Klaviyo](klaviyo) — similar setup if you use Klaviyo instead