# Connect Meta Lead Ads

> Route Facebook, Instagram, and WhatsApp lead ad submissions directly into Caramel Forms and Customers.

Connect your Facebook Pages and Instagram accounts so leads from your Meta ad campaigns flow into Caramel automatically. Submissions appear in **Forms → Submissions** and create or update records in **Customers** — no manual CSV downloads.

WhatsApp lead ads work the same way when you have a WhatsApp Business account connected to your Meta Business account.

> **Plan** Each Meta platform (Facebook, Instagram, WhatsApp) counts as one integration slot. Connecting one Page on Facebook uses one slot. See [Usage and limits](../billing/usage-and-limits).

## Before you begin

- You need admin access to your Meta Business account.
- Your Facebook Pages and/or Instagram professional account must be linked to that Business account.
- For WhatsApp lead ads, your WhatsApp Business account must also be connected.

## Connect a Facebook or Instagram Page

1. Open **Integrations** and find the Facebook Lead Ads (or Instagram Lead Ads) card.
2. Click **Connect**. The Meta sign-in flow opens.
3. Sign in with the Facebook account that manages your Pages.
4. Grant Caramel access to your Pages and lead data.
5. A list of your connected Pages appears. Select which Pages to sync.
6. Click **Save**. The card shows **Connected**.

<!-- screenshot: the Connected Pages grid showing two Facebook Pages with green active status badges -->

## Connect WhatsApp lead ads

WhatsApp lead ads follow the same flow as Facebook — start from the **WhatsApp Lead Ads** card in Integrations and authorize via your Meta Business account.

## How submissions sync

Once connected, Meta sends new lead ad submissions to Caramel in real time via webhook. Each submission:

1. Creates a **Form** entry under **Forms → Submissions** with the form name, platform (Facebook, Instagram, or WhatsApp), and all question-answer pairs from the lead form.
2. Creates or updates a **Customers** record using the email address as the identifier.

> **Tip** To map lead ad submissions to an existing Caramel form, see [Where submissions go](../forms/where-submissions-go).

## Sync existing leads

To pull in leads that arrived before you connected:

1. Open **Integrations** and click the Meta Lead Ads card.
2. Click **Sync now** to trigger a backfill from the last 90 days.

## Manage connected Pages

1. Open the card's settings panel.
2. Click **Manage Pages** to add or remove Pages from the sync.

## Disconnect

1. Open **Integrations** and click the Meta Lead Ads card.
2. Click **Disconnect** and confirm. New leads stop flowing in; existing submissions and customers are not deleted.

## Next steps

- [Where submissions go](../forms/where-submissions-go) — how lead ad submissions become form records
- [Segments](../customers/segments) — build a segment from lead ad submissions
- [Journeys](../marketing/journeys) — enroll new leads in an automated welcome campaign