# Attach a form to a journey

> Trigger a marketing journey automatically whenever a customer submits a specific form.

You can connect a form to a Journey so that every submission automatically enrolls that customer into the automation. Use this for lead-capture flows, post-inquiry follow-ups, event sign-ups, and any case where a form fills the top of a funnel.

> **Plan** Requires Marketing Automation (available on Starter and above) for the journey, and a published form. Omnichannel (Growth and above) is required for journeys built in the Journeys editor.

## Before you begin

- The form must be **saved** (not just in draft).
- The journey must already exist and use a **Segment** entry trigger. Journeys with event-only entry triggers cannot be attached to a form from the form settings.
- If you don't have a journey yet, create one first. See [Journeys](journeys) or [AI Campaign Generator](ai-campaign-generator).

## Attach the form

1. Open **Forms** and select the form you want to connect.
2. Click the **Integrations** tab inside the form editor.
3. Scroll to the **Trigger an automation on submit** section.
4. Select a journey from the dropdown. Only published journeys appear in the list.
5. Click **Save**.

<!-- screenshot: the Form Integrations tab showing the "Trigger an automation on submit" section with a journey dropdown and a green "Submissions trigger 'Welcome Series'" badge -->

The section shows a confirmation badge: **Submissions trigger "[journey name]".**

> **Note** If the dropdown is empty, you have no eligible journeys yet. Click **Create automation** to go to the AI Generator, build a journey, then return here to attach it.

## What happens after a submission

When a customer submits the attached form:

1. Their contact is added to **Customers**.
2. They are enrolled in the attached journey as the entry trigger fires.
3. They receive messages according to the journey steps and delays.

The same customer won't be re-enrolled if they submit the form again while already active in the journey.

## Remove the attachment

To disconnect a form from a journey, open the form's **Integrations** tab, find the **Trigger an automation on submit** section, and click **Unattach**. Submissions after that point will no longer trigger the journey. Customers already in-flight in the journey continue unaffected.

## Next steps

- [Where form submissions go](../forms/where-submissions-go) — understand the full submission flow.
- [Journeys](journeys) — build and manage your automations.
- [AI Campaign Generator](ai-campaign-generator) — quickly create a journey to attach.