# Marketing channels

> Send campaigns via email, SMS, WhatsApp, Telegram, or push notifications — depending on your plan.

Caramel delivers marketing messages across up to 5 channels. Your plan determines which channels are available and how many messages a single journey or broadcast can contain.

## Channel availability by plan

| Channel | Starter | Lite | Growth | Business | Enterprise |
|---------|:-------:|:----:|:------:|:--------:|:----------:|
| **Email** | Yes | Yes | Yes | Yes | Yes |
| **Push** | Yes | Yes | Yes | Yes | Yes |
| **SMS** | — | — | Yes | Yes | Yes |
| **WhatsApp** | — | — | Yes | Yes | Yes |
| **Telegram** | — | — | — | Yes | Yes |
| **Max messages per campaign** | 5 | 5 | 8 | 12 | 20 |

> **Add-ons** WhatsApp and Telegram are also available as paid add-ons on any plan — including Starter and Lite. See [Add-ons](#add-ons) below.

> **Note** SMS, WhatsApp, and Telegram require additional setup before you can send. Email and Push are ready as soon as your account is set up.

## Add-ons

You can enable WhatsApp or Telegram on any plan by purchasing an add-on from **Settings → Messaging Channels**.

For current WhatsApp and Telegram add-on prices, see [Caramel pricing](https://joincaramel.com/pricing/).

Purchasing an add-on grants access to that channel's configuration and lets you include it in journeys and broadcasts. See the per-channel pages for setup details.

## Channel pages

- [Email](email) — Set up your sender domain and deliver marketing emails.
- [SMS](sms) — Connect your own Twilio or SignalWire account to send marketing texts.
- [WhatsApp](whatsapp) — WhatsApp marketing campaigns via a business-verified number.
- [WhatsApp Flows](whatsapp-flows) — Interactive forms embedded inside WhatsApp messages.
- [Telegram](telegram) — Broadcast campaigns via a Telegram bot.
- [Push notifications](push) — Reach customers through browser and mobile push.

## Next steps

- [Journeys](../journeys) — Build automated, multi-step campaigns across channels.
- [Broadcasts](../broadcasts) — Send a one-time message to a segment.
- [Billing — capacity packs and add-ons](../../billing/capacity-packs-and-add-ons)