# Branding

> Set your brand colors and upload your logo to personalise forms and marketing messages.

The Branding section lets you define the colors and logo that appear across your Caramel surfaces — forms and marketing messages all draw from these settings.

Navigate to **Settings → Branding** or go to `?section=branding`.

<!-- screenshot: settings/branding-settings -->

## Brand colors

You have four color slots. Click the color swatch to open your browser's color picker, or type a hex value directly into the text field.

| Slot | Used for |
|---|---|
| **Brand color** | Primary accent color — buttons, highlights, and key UI elements |
| **Primary color** | Secondary surfaces and supporting elements |
| **Secondary color** | Background fills and subtle accents |
| **Accent color** | Call-to-action emphasis and interactive states |

Click **Save changes** after adjusting colors. The preview in the color picker updates in real time, but the change only takes effect once saved.

> **Tip:** For the best contrast on forms, use your main brand color in the **Brand color** slot and choose a lighter or neutral tone for the **Secondary color** slot.

## Logo

The logo upload card sits below the color pickers on the same Branding page.

**Supported formats:** PNG, JPG, SVG  
**Recommended size:** 400 × 400 px minimum, square or landscape

Click **Upload logo**, select your file, and the preview updates immediately. The logo is used in:

- Email campaign headers
- Your public-facing forms (where enabled)

To replace an existing logo, upload a new file — the previous version is removed automatically.

## Related

- [Business Profile](./business-profile) — business name, industry, and location
- [Email & sender domain](./email-and-sender-domain) — configure who your emails come from