# Business Profile

> Update your business name, contact details, industry, and location.

Business Profile holds the core information about your workspace: your trading name, contact details, industry classification, and physical location. This information is used across forms, marketing messages, and your analytics.

Navigate to **Settings → General** or go to `?section=general`.

<!-- screenshot: settings/business-profile-general -->

## General info

| Field | Description |
|---|---|
| **Business name** | Your trading name, shown to customers across all Caramel surfaces |
| **Contact email** | The reply-to address for system notifications sent to you |
| **Phone number** | Your business phone number |
| **Preferred language** | The default language for your Caramel dashboard |

Click **Save changes** after editing.

## Industry

Your industry classification controls which campaign templates, segment suggestions, and AI-generated content are tailored for your business.

Navigate to **Settings → Industry** or go to `?section=industry`.

Select your primary industry category and, where shown, a sub-industry. Choose the option that most closely describes your main business activity — this affects the quality of AI suggestions across your workspace.

> **Note:** Changing your industry after initial setup does not affect journeys or segments you have already created; only new content will reflect the updated classification.

## Location

Navigate to **Settings → Location** or go to `?section=location`.

Add your business address. Location data is used to:

- Populate address fields in forms
- Surface location-relevant templates in the campaign library

Fill in your address fields and click **Save**.

## Related

- [Branding](./branding) — set your brand colors and logo
- [Settings overview](./index)