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Referral Program Journey

Marketing Objective

Section titled “Marketing Objective”

📱 Digital Referral System

Section titled “📱 Digital Referral System”

Instant Sharing

One-tap referral directly from wallet pass with unique tracking codes

Real-Time Tracking

See referral status and rewards earned live in digital wallet

Social Integration

Share beautiful cards via WhatsApp, Instagram, and Messages

Automatic Rewards

Instant reward delivery to wallet when referrals complete visits

Referral Program Tiers

Section titled “Referral Program Tiers”

New Referrers (1-2 referrals)

Section titled “New Referrers (1-2 referrals)”

Rewards for Referrer:

  • $20 credit per successful referral
  • Bonus appetizer on next visit
  • Priority weekend reservations

New Guest Gets:

  • Welcome cocktail
  • 15% off first visit
  • Complimentary dessert

Smart Rules:

  • Valid Mon-Thu first visit
  • Minimum $50 spend required

Journey Flow & Timeline

Section titled “Journey Flow & Timeline”

  1. Qualification & Invitation (Post-Visit)

    Email Wallet Pass
    • Triggered by positive experience (high rating/spend)
    • Referral pass added to wallet with unique code
    • Share buttons integrated in pass
    • First referral bonus: Extra $10

    CTA: “Share the Love” →

  2. Education & Motivation (Day 3)

    Email Video
    • How referral program works
    • Success stories from other members
    • Show potential earnings calculator
    • Easy sharing demonstration

    CTA: “Start Referring” →

  3. First Referral Tools (Day 7)

    SMS Wallet Push
    • 5 beautiful digital cards to share
    • Pre-written messages provided
    • Social media templates
    • WhatsApp integration enabled

    CTA: “Send Your First Invite” →

  4. Progress Updates (Weekly)

    Wallet Push Email
    • “John viewed your referral!”
    • “Sarah booked using your code!”
    • Real-time reward tracking
    • Leaderboard position shown

    Notification: Live updates

  5. Reward Delivery (Instant)

    Wallet Push SMS
    • “You earned $20!”
    • Credit instantly added to wallet
    • Bonus rewards unlocked
    • Next tier progress shown

    CTA: “Refer Another Friend” →

  6. Milestone Celebrations (Tier Changes)

    Email Gift
    • Congratulations on new status
    • Enhanced benefits activated
    • Surprise gift delivered
    • Wall of fame addition

    CTA: “View Your Benefits” →

  7. Ambassador Recognition (Ongoing)

    In-Person Social
    • Public recognition at restaurant
    • Social media features
    • Annual ambassador dinner
    • Lifetime perks granted

    Impact: Community building

🎁 Referral Incentive Strategy

Section titled “🎁 Referral Incentive Strategy”

Referrer Rewards

Immediate:

  • $20-40 dining credits
  • Free appetizers/desserts
  • Wine bottles

Cumulative:

  • VIP status upgrades
  • Chef’s table access
  • Annual membership

Cost: 8-10% of new customer LTV

New Guest Incentives

First Visit:

  • Welcome cocktail
  • Complimentary appetizer
  • 15-20% off first bill

Follow-Up:

  • Loyalty fast-track
  • Birthday recognition
  • Second visit bonus

Investment: $15-25 per acquisition

Group Bonuses

Team Challenges:

  • Office referral competitions
  • Family tree rewards
  • Community goals

Prizes:

  • Private party upgrades
  • Catering discounts
  • Group experiences

Impact: Network effects

Smart Referral Rules

Section titled “Smart Referral Rules”

Optimize Program Economics

Control program profitability:

  • Qualification Requirements: Referrer must have completed 2+ visits
  • New Guest Validation: Must be genuinely new (no previous visits)
  • Minimum Spend: New guest must spend $50+ to trigger reward
  • Time Windows: Referral must complete visit within 60 days
  • Fraud Prevention: Max 2 referrals per month per member
  • Geographic Limits: Local referrals only (within 25 miles)
  • Reward Caps: Maximum $200 in referral credits per month
  • Expiration: Unused credits expire after 90 days

Referral Channels & Tools

Section titled “Referral Channels & Tools”

Mobile-First Tools

Section titled “Mobile-First Tools”

Wallet Pass Features:

  • Unique QR code
  • One-tap sharing
  • Beautiful card designs
  • Tracking pixel embedded

Messaging Apps:

  • WhatsApp templates
  • iMessage cards
  • Facebook Messenger
  • Instagram DMs

Performance Metrics

Section titled “Performance Metrics”

Participation

  • Active referrers: 30%
  • Avg shares/referrer: 5.2
  • Conversion rate: 48%
  • Time to first: 14 days

Growth Impact

  • New customers: 150/month
  • Viral coefficient: K=1.3
  • CAC reduction: 60%
  • LTV increase: 25%

Program Health

  • Fraud rate: Less than 2%
  • Satisfaction: 9.1/10
  • Repeat referrals: 65%
  • Ambassador rate: 8%

Gamification Elements

Section titled “Gamification Elements”

Leaderboards & Challenges

Monthly Contest
  • Top referrer wins chef’s table
  • Top 3 get wine packages
  • Top 10 get bonus credits
Streak Bonuses
  • 3 months straight: 2x rewards
  • 6 months: VIP upgrade
  • 12 months: Lifetime status
Team Challenges
  • Office competitions
  • Neighborhood goals
  • Community targets

Technology Stack

Section titled “Technology Stack”
// Referral tracking
const referralTracking = {
  attribution: {
    unique_codes: true,
    qr_codes: true,
    utm_parameters: true,
    cookie_duration: 30
  },
  validation: {
    new_customer_check: true,
    fraud_detection: true,
    spend_verification: true,
    time_window: 60
  },
  rewards: {
    instant_credit: true,
    tier_progression: true,
    wallet_delivery: true
  }
}

ROI Calculator

Section titled “ROI Calculator”

Referral Program Economics

Referrals/Month
150
new customers
Avg CAC
$45
vs $120 paid ads
LTV
$450
per referral
ROI
10x
return

Best Practices

Section titled “Best Practices”

Launch Checklist

Section titled “Launch Checklist”

Referral Program Setup

☐ Define reward structure and tiers
☐ Create unique tracking codes system
☐ Design shareable digital cards
☐ Set up wallet pass integration
☐ Configure fraud prevention rules
☐ Create sharing templates
☐ Build tracking dashboard
☐ Train staff on program
☐ Launch with beta group
☐ Plan ambassador recognition