Caramel documentation
Caramel helps businesses capture leads, automate customer engagement, and manage customer relationships — all in one place. Use it to run marketing journeys across email, SMS, WhatsApp, and Telegram; collect data with forms; manage your customer list; and connect the tools your team already uses.
Get started
Section titled “Get started”- Get started — Create your account, set up your first business, and learn your way around the dashboard.
Core features
Section titled “Core features”- Forms — Build and publish lead-capture and data-collection forms. Submissions flow straight into Customers.
- Customers — Your unified customer list. View contacts, manage segments, and sync data across your tools.
- Marketing — Run automated journeys, one-time broadcasts, and AI-generated campaigns across multiple channels.
- Signature Concierge — Conversational AI messaging for high-touch customer interactions (premium, by request).
- Integrations — Connect Shopify, HubSpot, Salesforce, Square, Mailchimp, and more.
Account management
Section titled “Account management”- Team & permissions — Invite teammates and assign roles (Owner, Manager, Employee).
- Billing — Manage your plan, view usage, and see invoices.
- Settings — Business profile, branding, payments, notifications, and more.
Resources
Section titled “Resources”- Resources — Glossary, supported languages and currencies, FAQ, and troubleshooting.
Developer docs Building on top of Caramel? See the Developer documentation for the public API, webhook reference, and MCP connector guide.