Broadcasts

A Broadcast is a one-time send to a segment. Use it for promotions, seasonal announcements, event invitations, or any message you want to go out once to a defined audience.

Unlike Journeys, a Broadcast runs once on a schedule you set. The same customer can receive a Broadcast again if you send another one to the same segment.

Plan Available on Growth and above (Omnichannel module).

Open Broadcasts

Go to /business/:id/marketing and click the Broadcasts tab, or navigate via Omnichannel → Broadcasts (?component=broadcasts).

Create a broadcast

Option A — use the AI Generator

1. Go to the AI Campaign Generator.
2. On the path-selection screen, select a goal and then choose Broadcast as the campaign type.
3. Write your brief, review the draft, and deploy. The broadcast is scheduled immediately.

Option B — build it directly

1. On the Broadcasts tab, click + New broadcast.
2. Choose a Segment — the audience for this send. If you don’t have the right segment, create one on the Segments tab first.
3. Choose a Channel (Email, SMS, WhatsApp, Telegram, or Push) and select or create a template.
4. Set a send time — Send now or schedule for a later date and time.
5. Click Send (or Schedule).

Tip Create your template in advance under Omnichannel → Templates so you can reuse it across multiple broadcasts.

Broadcast status

Status	Meaning
Draft	Saved but not scheduled or sent.
Scheduled	Will send at the time you specified. You can cancel before the send time.
Sending	In progress — cannot be cancelled.
Sent	Delivery complete. Results available in analytics.

Cancel a scheduled broadcast

Open the broadcast from the list and click Cancel before the scheduled send time. Cancelling after a broadcast starts sending is not possible.

Next steps

• Segments — build the audience list for your broadcast.
• Templates — manage reusable message templates.
• Marketing analytics — view delivery and click-through results.
• Journeys — set up ongoing automations instead of one-time sends.