Choose a plan
Caramel has 5 plans, from a free Starter tier to a custom Enterprise option. You choose a plan during the onboarding wizard and can upgrade at any time from Settings → Billing.
Plan overview
Section titled “Plan overview”| Plan | Messaging channels | Best for |
|---|---|---|
| Starter | Email, Push | Small businesses getting started |
| Lite | Email, Push | Marketing + AI essentials on a budget |
| Growth | Email, Push, SMS, WhatsApp | Growing businesses scaling outreach |
| Business | Email, Push, SMS, WhatsApp, Telegram | Established businesses with advanced needs |
| Enterprise | All channels | Large organizations needing custom limits and SLAs |
Pricing For current plan prices, including annual billing, see Caramel pricing.
What’s included on each plan
Section titled “What’s included on each plan”| Starter | Lite | Growth | Business | Enterprise | |
|---|---|---|---|---|---|
| AI credits/mo | 50 | 150 | 400 | 1,000 | 3,000 |
| Forms | 2 | 5 | 10 | 25 | Unlimited |
| Active journeys | 5 | 10 | 25 | 75 | Effectively unlimited |
| Segments | 10 | 25 | 50 | 150 | Effectively unlimited |
| Integrations | 1 | 2 | 6 | 19 | Unlimited |
| Customers | 1,000 | 2,500 | 10,000 | 50,000 | Unlimited |
Form submissions are unlimited on every plan.
The Lifetime grant
Section titled “The Lifetime grant”A Lifetime grant is an admin-issued access level — not a self-serve purchase. It gives permanent access to all 6 messaging channels, with usage caps matching the Business plan. AI generation requires your own API key (Anthropic or OpenAI). Contact support for details.
Change your plan
Section titled “Change your plan”- Go to Settings → Billing.
- Click Upgrade or Change plan.
- Select the plan you want and complete checkout.
Tip Trial businesses start on the Starter plan with a 14-day Business-tier trial — no card required. You keep the Starter features after the trial ends unless you upgrade.
Next steps
Section titled “Next steps”- Invite your team
- Plans and features — full feature comparison and usage limits