AI credits
AI credits are consumed each time the AI Agent generates or refines marketing campaign content. Your monthly allotment resets at the start of each billing period.
How credits are consumed
Section titled “How credits are consumed”Each generation is charged based on the volume of content produced:
| Generation size | Credits charged |
|---|---|
| Small (up to ~2,000 tokens) | 0.5 credits |
| Medium (~2,000–5,000 tokens) | 1.0 credit |
| Large (~5,000–10,000 tokens) | 2.0 credits |
| Extra large (10,000+ tokens) | 3.0 credits |
A “small” generation is roughly a single short email. A “medium” generation covers a standard 3-email journey. A “large” or “extra large” generation covers complex multi-step campaigns.
Tip Refining an existing draft also uses credits, but typically fewer than generating from scratch.
Monthly allotment by plan
Section titled “Monthly allotment by plan”| Plan | AI credits / month |
|---|---|
| Starter | 50 |
| Lite | 150 |
| Growth | 400 |
| Business | 1,000 |
| Enterprise | 3,000 |
Credits are included in your plan at no extra charge. They reset monthly with your billing cycle.
Note There is no way to roll unused AI credits over to the next month. If you need more, upgrade your plan or contact support.
Lifetime accounts — bring your own key
Section titled “Lifetime accounts — bring your own key”Lifetime accounts do not receive a platform AI credit allotment. Instead, you must connect your own API key from Anthropic (Claude) or OpenAI (GPT) to use the AI Agent.
Important Without a configured AI key, the AI Agent is blocked for Lifetime accounts. You cannot fall through to platform credits.
To add your own AI key:
- Go to Settings → AI Keys.
- Enter your Anthropic or OpenAI API key.
- Save. The AI Agent will use your key for all generations, and there are no per-credit charges from Caramel.
See AI keys for full setup instructions.