Marketing channels
Caramel delivers marketing messages across up to 5 channels. Your plan determines which channels are available and how many messages a single journey or broadcast can contain.
Channel availability by plan
Section titled “Channel availability by plan”| Channel | Starter | Lite | Growth | Business | Enterprise |
|---|---|---|---|---|---|
| Yes | Yes | Yes | Yes | Yes | |
| Push | Yes | Yes | Yes | Yes | Yes |
| SMS | — | — | Yes | Yes | Yes |
| — | — | Yes | Yes | Yes | |
| Telegram | — | — | — | Yes | Yes |
| Max messages per campaign | 5 | 5 | 8 | 12 | 20 |
Add-ons WhatsApp and Telegram are also available as paid add-ons on any plan — including Starter and Lite. See Add-ons below.
Note SMS, WhatsApp, and Telegram require additional setup before you can send. Email and Push are ready as soon as your account is set up.
Add-ons
Section titled “Add-ons”You can enable WhatsApp or Telegram on any plan by purchasing an add-on from Settings → Messaging Channels.
For current WhatsApp and Telegram add-on prices, see Caramel pricing.
Purchasing an add-on grants access to that channel’s configuration and lets you include it in journeys and broadcasts. See the per-channel pages for setup details.
Channel pages
Section titled “Channel pages”- Email — Set up your sender domain and deliver marketing emails.
- SMS — Connect your own Twilio or SignalWire account to send marketing texts.
- WhatsApp — WhatsApp marketing campaigns via a business-verified number.
- WhatsApp Flows — Interactive forms embedded inside WhatsApp messages.
- Telegram — Broadcast campaigns via a Telegram bot.
- Push notifications — Reach customers through browser and mobile push.
Next steps
Section titled “Next steps”- Journeys — Build automated, multi-step campaigns across channels.
- Broadcasts — Send a one-time message to a segment.
- Billing — capacity packs and add-ons