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WhatsApp channel

Send promotional messages and automated journeys to customers via WhatsApp using a verified WhatsApp Business number.

Coming soon WhatsApp outbound marketing is not yet available for self-serve signup. Caramel is working through the Meta provider approval process. Contact us to register your interest and we’ll notify you when it opens.

Plan WhatsApp is included on Growth and above, or available as an add-on on any plan. See Caramel pricing for add-on costs.

What WhatsApp marketing will do

Section titled “What WhatsApp marketing will do”

When WhatsApp becomes available, you’ll be able to:

  • Include WhatsApp message steps in journeys and broadcasts alongside email and SMS.
  • Use the AI Agent to generate WhatsApp message content alongside other channels.
  • Send image, document, and button-action messages.
  • Trigger follow-up automations from WhatsApp Flow responses (see WhatsApp Flows).

WhatsApp is included in tiers — or available as an add-on

Section titled “WhatsApp is included in tiers — or available as an add-on”
Access pathHow
Growth, Business, or Enterprise planIncluded — no add-on needed
Starter or Lite planPurchase the WhatsApp Messaging add-on from Settings → Messaging Channels

How it will be set up (preview)

Section titled “How it will be set up (preview)”

Once available, setup will happen in Settings → Messaging Channels → WhatsApp:

  1. Connect your Meta Business account using the WhatsApp embedded signup flow.
  2. Select or register a WhatsApp Business phone number.
  3. Your number is submitted to Meta for approval (typically takes 24–48 hours).
  4. Once approved, the status shows Active and the channel becomes available in journeys and broadcasts.

You will need:

  • A Meta Business account verified by Meta.
  • A dedicated phone number not already registered with personal WhatsApp.

Meta’s messaging rules

Section titled “Meta’s messaging rules”

WhatsApp Business API enforces a 24-hour customer-service window. Marketing templates sent outside an open conversation window must use Meta-approved message templates. Caramel manages template submission and syncing automatically once the channel is active.

Next steps

Section titled “Next steps”