Plans and features
Caramel has five self-serve plans and an admin-granted Lifetime access, billed monthly or annually.
Pricing This page compares what each plan includes. For current plan prices, see Caramel pricing.
Plan comparison
Section titled “Plan comparison”| Starter | Lite | Growth | Business | Enterprise | |
|---|---|---|---|---|---|
| Customers | 1,000 | 2,500 | 10,000 | 50,000 | Unlimited |
| Marketing emails / mo | 2,000 | 25,000 | 100,000 | 500,000 | Unlimited |
| Forms | 2 | 5 | 10 | 25 | Unlimited |
| Form submissions / mo | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Active journeys | 5 | 10 | 25 | 75 | 999 |
| Segments | 10 | 25 | 50 | 150 | 999 |
| Integrations | 1 | 2 | 6 | 19 | Unlimited |
| AI credits / mo | 50 | 150 | 400 | 1,000 | 3,000 |
| Channels | Email, Push | Email, Push | + SMS, WhatsApp | + Telegram | All |
| Messages per campaign | 5 | 5 | 8 | 12 | 20 |
| AI Campaign Generation | — | Yes | Yes | Yes | Yes |
| API access | — | — | — | Yes | Yes |
| Priority support | — | — | — | Yes | Yes |
| SLA | — | — | — | 99.7% | 99.9% |
| Dedicated account manager | — | — | — | — | Yes |
Note Form submissions are unlimited on every plan. See Usage and limits for details on how caps are enforced.
Choosing a plan
Section titled “Choosing a plan”Starter is the free plan. It covers 2 forms, 1,000 customers, and email + push marketing. Good for getting started.
Lite adds the AI Agent, 5 forms, and 25,000 emails per month.
Growth adds SMS and WhatsApp channels, 10 forms, 10,000 customers, and 400 AI credits per month.
Business adds Telegram, 25 forms, 50,000 customers, API access, and priority support.
Enterprise is for large organizations with unlimited customers, forms, and integrations. Contact sales for custom pricing.
Annual billing
Section titled “Annual billing”Pay annually for a discount on your monthly rate. You can switch billing period when you change your plan. See Manage your subscription, or Caramel pricing for current rates.
Lifetime access
Section titled “Lifetime access”Lifetime access is an admin-issued grant, not a self-serve purchase. It is not available for sale. Lifetime accounts have all channels available and usage caps that match the Business plan. AI generation requires your own API key — see AI credits.
Note The self-serve plan change flow is hidden for Lifetime accounts. Contact support if you have questions about your Lifetime grant.