Forms

Forms let you collect leads, registrations, feedback, and any other data from customers — then route each submission where it needs to go. Build in minutes with a drag-and-drop editor, embed anywhere, and watch results in real time.

Forms are available on every plan. The number of forms you can create varies by plan; submissions are unlimited.

In this section

• Create a form — Open the builder, add fields, configure settings, and publish.
• Start from a template — Pick from industry-specific templates to get a head start.
• Fields and conditional logic — Field types, validation, conditional visibility, and multi-step forms.
• Embed your form — Add the form to your website with a snippet, or share a hosted link.
• Where submissions go — How submissions create Customer records, route to integrations, and trigger automations.
• Spam protection — Enable spam protection to block bots.
• Form analytics — Track views, submissions, conversion rate, and traffic sources.
• A/B testing — Test headlines, button text, or entire form variants against each other.