Usage and limits
Every plan has per-resource limits. You can see your current usage in Settings → Billing on the Usage card.
What each limit covers
Section titled “What each limit covers”| Limit | What it counts |
|---|---|
| Customers | Unique customer records in your Customers list. |
| Marketing emails | Outbound marketing emails sent per calendar month. |
| Forms | Published forms. Drafts do not count toward the limit. |
| Form submissions | Entries submitted through your forms. Unlimited on every plan. |
| Journeys | Active, automated marketing campaigns. Paused journeys still count. |
| Segments | Saved customer segments, including those used in journeys. |
| Integrations | Connected third-party services (e.g., Shopify, Mailchimp, HubSpot). |
| AI credits | Credits consumed when the AI Agent generates or refines campaign content. See AI credits. |
Limits per plan
Section titled “Limits per plan”| Starter | Lite | Growth | Business | Enterprise | |
|---|---|---|---|---|---|
| Customers | 1,000 | 2,500 | 10,000 | 50,000 | Unlimited |
| Marketing emails / mo | 2,000 | 25,000 | 100,000 | 500,000 | Unlimited |
| Forms | 2 | 5 | 10 | 25 | Unlimited |
| Submissions / mo | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Active journeys | 5 | 10 | 25 | 75 | 999 |
| Segments | 10 | 25 | 50 | 150 | 999 |
| Integrations | 1 | 2 | 6 | 19 | Unlimited |
| AI credits / mo | 50 | 150 | 400 | 1,000 | 3,000 |
Where to check your usage
Section titled “Where to check your usage”Go to Settings → Billing. The Usage card shows how much of each limit you have used in the current period, with a bar for each resource.
What happens at the cap
Section titled “What happens at the cap”Limits behave differently depending on the resource:
Hard limits (block new creation): Forms, customers, journeys, and segments. When you reach the cap, you cannot create new items until you upgrade or remove existing ones. Existing items are never deleted — only creation of new ones is blocked.
Soft / tracked limits: Marketing emails are tracked and displayed. Enforcement details depend on your plan configuration.
Unlimited: Form submissions are unlimited on every plan.
Note Pausing a journey keeps it in your count. To free up a journey slot, delete the journey.
Raising your limits
Section titled “Raising your limits”You have two options:
- Upgrade your plan — Get higher limits across the board. See Manage your subscription.
- Buy a capacity pack — Add extra forms, journeys, or segments without changing your plan. See Capacity packs and add-ons.