Business Profile
Business Profile holds the core information about your workspace: your trading name, contact details, industry classification, and physical location. This information is used across forms, marketing messages, and your analytics.
Navigate to Settings → General or go to ?section=general.
General info
Section titled “General info”| Field | Description |
|---|---|
| Business name | Your trading name, shown to customers across all Caramel surfaces |
| Contact email | The reply-to address for system notifications sent to you |
| Phone number | Your business phone number |
| Preferred language | The default language for your Caramel dashboard |
Click Save changes after editing.
Industry
Section titled “Industry”Your industry classification controls which campaign templates, segment suggestions, and AI-generated content are tailored for your business.
Navigate to Settings → Industry or go to ?section=industry.
Select your primary industry category and, where shown, a sub-industry. Choose the option that most closely describes your main business activity — this affects the quality of AI suggestions across your workspace.
Note: Changing your industry after initial setup does not affect journeys or segments you have already created; only new content will reflect the updated classification.
Location
Section titled “Location”Navigate to Settings → Location or go to ?section=location.
Add your business address. Location data is used to:
- Populate address fields in forms
- Surface location-relevant templates in the campaign library
Fill in your address fields and click Save.
Related
Section titled “Related”- Branding — set your brand colors and logo
- Settings overview