Target Precisely
Reach the right customer at the right time based on their behavior and preferences
Customer Journey Automation
Transform your restaurant’s marketing with automated customer journeys that engage, convert, and retain customers at every touchpoint.
🎯 What are Customer Journeys?
Section titled “🎯 What are Customer Journeys?”Save Time
Automate repetitive tasks and save 10+ hours each week on marketing
Increase Revenue
Drive 30-40% more revenue through timely, relevant offers
Track Everything
Monitor performance with detailed analytics and optimize continuously
Build Relationships
Turn one-time visitors into loyal regulars with personalized engagement
Scale Effortlessly
Handle hundreds of customers automatically without additional staff
🚀 Powered by Wallet Passes & Smart Rules
Section titled “🚀 Powered by Wallet Passes & Smart Rules”Wallet Push Notifications
85% Open Rate
- Appear directly on lock screen
- No app installation needed
- Location-based triggers
- Real-time balance updates
Smart Redemption Engine
Drive Behavior
- Restrict usage during peak hours
- Require minimum spend amounts
- Category-specific rules
- Time and day restrictions
Geo-Location Triggers
Proximity Marketing
- “You’re near us!” notifications
- Competitor intercept campaigns
- Event-based activations
- Weather-triggered offers
Intelligent Controls
Maximize Profit
- Dynamic point multipliers
- Expiration management
- Group size incentives
- Inventory-based offers
📈 How It Works
Section titled “📈 How It Works”-
Customer Action A customer makes a reservation, completes a visit, or triggers another event
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Journey Starts The automated journey begins based on predefined rules and conditions
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Personalized Messages Send targeted emails, SMS, or push notifications at optimal times
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Customer Response Track opens, clicks, and conversions to measure engagement
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Smart Branching Route customers down different paths based on their behavior
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Goal Achievement Convert customers into gift card buyers, loyalty members, or repeat visitors
🏆 Journey Performance Metrics
Section titled “🏆 Journey Performance Metrics”Track the success of your customer journeys with these key metrics:
70%+
Enrollment Rate
% of eligible customers who enter journey
40%+
Engagement Rate
% who interact with messages
20%+
Conversion Rate
% who complete desired action
$50+
Revenue per Journey
Average revenue generated💡 Best Practices
Section titled “💡 Best Practices”🚀 Setting Up Your First Journey
Section titled “🚀 Setting Up Your First Journey”-
Choose Your Journey Template
Select a pre-built template that matches your business goal:
- New customers → Reservation Follow-Up
- Boost revenue → Gift Card Upsell
- Increase frequency → Loyalty Conversion
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Configure Triggers
Define when the journey should start:
- After first visit completion
- High satisfaction rating (4-5 stars)
- Purchase amount thresholds
- Special dates and occasions
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Design Messages
Create compelling content:
- Eye-catching subject lines
- Personalized content
- Clear call-to-actions
- Mobile-optimized design
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Launch & Monitor
Start small and scale:
- Test with 10% of eligible customers
- Monitor key metrics for 1 week
- Optimize based on results
- Roll out to full audience
🎨 Common Use Cases
Section titled “🎨 Common Use Cases”Post-Dining Engagement
Most Popular
- Thank customers after visits
- Request reviews and feedback
- Offer gift cards for future visits
- Build lasting relationships
Holiday Campaigns
High ROI
- Valentine’s Day specials
- Mother’s Day gift cards
- Christmas party bookings
- Seasonal menu launches
Slow Period Activation
Revenue Boost
- Tuesday lunch specials
- Early bird dinner offers
- Off-season promotions
- Weekday happy hours
VIP Recognition
Retention
- Birthday celebrations
- Anniversary rewards
- Exclusive tasting events
- Priority reservations
🛠️ Getting Started with Journeys
Section titled “🛠️ Getting Started with Journeys”Quick Setup Process
Section titled “Quick Setup Process”Implementation Timeline
- Week 1: Choose templates and customize messages
- Week 2: Configure triggers and test workflows
- Week 3: Launch pilot with small segment
- Week 4: Analyze results and optimize
- Month 2: Scale to full customer base
Integration Options
Section titled “Integration Options”⚠️ Troubleshooting
Section titled “⚠️ Troubleshooting”Journey not triggering?
- Verify trigger conditions are met
- Check customer segment criteria
- Ensure journey is active
- Review data integration status
Low engagement rates?
- Test different send times
- Improve subject lines
- Reduce message frequency
- Segment more precisely
High unsubscribe rates?
- Review message relevance
- Check frequency caps
- Improve targeting
- Add value to each message
📚 Resources
Section titled “📚 Resources” Journey Templates Download ready-to-use journey templates
Message Examples Proven email and SMS templates
Success Stories See how restaurants succeed with journeys
Video Tutorial Watch a complete journey setup
🎯 Available Journey Templates
Section titled “🎯 Available Journey Templates”Explore our pre-built journey templates designed for restaurant success:
Reservation Follow-Up
Convert first-time diners into gift card buyers and loyal customers.
After diningEmail + SMS15% conversion
Gift Card Upsell
Turn satisfied customers into brand ambassadors through strategic gift card offers.
High satisfactionEmail + SMS25% conversion
Loyalty Conversion
Transform regular diners into loyalty program members.
2+ visitsMulti-channel65% enrollment
Special Occasions
Capture birthdays, anniversaries, and holidays with targeted campaigns.
Date-basedEmail + SMS40% redemption
Abandoned Cart
Recover lost sales from incomplete gift card purchases.
Cart abandonmentEmail + SMS30% recovery
VIP Experience
Deliver premium experiences to your highest-value customers.
VIP qualificationOmnichannel80% retention
Seasonal Promotions
Maximize revenue during peak seasons and fill seats during slow periods.
Calendar eventsMulti-channel35% participation
Referral Program
Turn customers into advocates with reward-based referrals.
Positive experienceEmail + SMS20% participation